Insights
SEO, Web Design & Google Ads Guides
Practical guides for UK businesses covering SEO, websites, paid search, conversion tracking and digital growth — based on the work we actually do.
Analytics5 MIN
Set up conversion tracking before you scale paid search
If calls and forms are not measured properly, Google Ads will optimise towards the wrong thing. Tracking is not a reporting extra — it is the control system.
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Local SEO6 MIN
Local SEO for trades: the work that actually moves the needle
Directory spam and spun town pages are a distraction. For most trades, the Business Profile, the service pages and a honest review process do more.
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Web Design7 MIN
How much does a business website cost in the UK?
Price ranges only make sense when you know what is included: design, development, search structure, tracking and who will maintain it.
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SEO6 MIN
SEO vs Google Ads: which should a UK SME pay for first?
They answer different jobs. Ads buy demand now. SEO owns demand you intend to keep. Tracking decides whether either is worth the invoice.
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Next step
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