Analytics & measurement

Know which marketing creates real opportunities.

Phase Analytics connects website behaviour, campaigns and qualified enquiries so decisions are based on commercial outcomes—not disconnected dashboards.

Performance
Last 30 days

Qualified leads

48

Conversion rate

6.4%

Cost per lead

£38

Lead trend

Demand captured

+18.2%

Lead source

Organic search42%
Paid search31%
Direct & referral27%

Tracking status

All key events verified

Discuss your tracking

The problem

Traffic is not the same as performance.

A report can show more sessions while the sales pipeline gets worse. Calls go unattributed, forms fire twice and ad platforms optimise towards whichever event was easiest to configure.

We build a measurement layer around the decisions the business actually needs to make: where worthwhile enquiries originated, what they cost and which pages helped convert them. That gives SEO, paid search and conversion work a shared source of truth.

Measurement system

From click to qualified lead.

A clean path from acquisition to outcome, configured around your sales process rather than a generic analytics template.

  1. 01

    Capture the right actions

    Track calls, forms, bookings and meaningful sales events—not inflated page-view numbers.

  2. 02

    Connect source to outcome

    See which search term, campaign and landing page contributed to a qualified enquiry.

  3. 03

    Make the numbers usable

    Turn fragmented platform data into a concise view that supports budget and website decisions.

What gets measured

A smaller set of numbers with more meaning.

The exact setup depends on the business, but every signal should help explain demand, conversion or commercial quality.

  • 01Qualified enquiries
  • 02Calls and form submissions
  • 03Channel and campaign source
  • 04Landing-page conversion
  • 05Cost per lead
  • 06CRM outcomes

Connected growth

Measurement improves the work around it.

Reliable events help Google Ads campaigns optimise toward stronger leads. They show where conversion improvements are needed and which organic search pages create demand. Analytics is the connective layer, not reporting for reporting's sake.

Next step

Make the next marketing decision with better evidence.

Talk through the channels, conversions and commercial outcomes you need to connect.

Book a strategy call