Google Ads
Google Ads management focused on enquiries
Someone searches plumber near me and a sponsored listing for Your Business appears as an emergency plumber in Newbury.
Ad
High-intent click
Landing page
Built to convert
Enquiry
Tracked properly
Google Ads can fill the gap while organic visibility grows, or cover high-intent terms that are worth paying for. PPC management here means campaigns structured around profitable enquiries, landing pages that convert, and conversion tracking you can inspect.
The opportunity
Be visible when your customers are ready to buy.
SEO takes time to build. Google Ads gives you a way to appear for high-intent searches immediately — so you are not waiting months while competitors take the enquiries.
Immediate visibility
Appear for valuable searches while organic rankings are still growing.
Capture existing demand
Reach people already searching for the service you provide.
Control where you compete
Put budget behind the locations, services and search terms most likely to produce work.
The pain
Where Google Ads usually wastes money
The wrong people click your ads
Budget gets spent on searches from people who were never likely to become customers.
Good traffic lands on weak pages
Even strong ads can fail if the page people land on does not make the next step clear.
You cannot tell what actually produced the enquiry
Without proper tracking, it is hard to know which campaigns are making money and which are wasting it.
What’s included
How we manage Google Ads
Account and campaign structure
Organise campaigns around services, locations and search intent so budget is focused on the searches most likely to become real work.
Query control
Use negatives, match strategy and ad copy to keep spend away from irrelevant searches, job-seekers, tyre-kickers and other low-quality traffic.
Landing page alignment
Send people to pages that match the promise of the search and make the next step obvious, rather than wasting paid traffic on pages that cannot convert.
Conversion and lead quality tracking
Track calls, forms and key actions properly so you can see what produces qualified enquiries — not just what Google reports as a conversion.
Who benefits most from Google Ads
Businesses that want more visibility and enquiries now
Reach people already searching for what you offer, without waiting for organic rankings to grow.
Businesses expanding into new areas or services
Use paid search to test and capture demand in the locations and services you want to grow.
Businesses that want clearer returns from ad spend
Know which campaigns are producing qualified enquiries and where your budget is actually working.
Don’t pay for clicks that never become customers.
Make every pound of ad spend work towards enquiries you can actually track.
Next step
Discuss google ads with Phase Systems
Bring the current site, the channels you already use, and the kind of work you want more of. If you are weighing the channels first, read our guide to choosing between SEO and Google Ads. Before spend grows, we also check the conversion tracking behind the campaign.
Questions
Questions we are asked
Do you take a percentage of spend?
Commercial terms are discussed on a strategy call. The important point is that incentives should not reward wasting budget.
Can you work with an existing Google Ads account?
Yes. We would rather repair a structured account than throw it away, unless the history is so noisy that a clean campaign build is cheaper.
SEO or ads first?
If tracking is broken, fix that first. Then use ads for high-intent demand you need now, and SEO for terms worth owning. They should share query data, not compete blindly.
We work with UK businesses. Berkshire and the South East — Newbury, Thatcham, Reading, Basingstoke, Oxford and Swindon — are a practical focus for local-service clients, not a limit on who we will work with. Typical work on this engagement covers keyword targeting, negative keywords, conversion tracking, landing pages, CPC, CPA and ROAS.
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