Enquiry calculator
See what a conversion-rate change is worth before you spend more on traffic. The outputs are multiplication. They are not a guarantee of revenue.
How to use it
Use visits from analytics, a conversion rate you trust (forms and calls, not every click), a realistic close rate from the office, and an average job value that is not your best-ever invoice.
If the numbers look dramatic, the conversion rate is usually wrong — which is why conversion tracking belongs before you scale Google Ads.
Ready to build a better growth system?
Tell us about the website, search presence or digital infrastructure you want to improve. We will come back with a clear view of what is worth doing first.